Recommended for any type of dry and damaged hair.

SO PURE POLISH Chia seed-powered moisture for smooth, bouncy, frizz-resistant strands. Pack Includes: Shampoo, Conditioner, Dispensers & Bag

STYLE PREP & FINISH With heat-shield technology to protect against damage up to 230°c. Pack Includes: Tame Game (Prep Cream), Climate Control (Humidity Spray), Detangler Brush & Bag

CARE VITAL NUTRITION With signature Essential Mineral Complex to nourish and revive dry & stressed hair. Packs Includes: Vital Nutrition Shampoo, Vital Nutrition Conditioner, Detangler Brush & Bag

*AUTHORISED KEUNE DISTRIBUTOR FOR QLD CUSTOMERS ONLY* So Pure Color Blonde Lift Powder is an ammonia free high performance lightener, enriched with certified organic Argan Oil. Enriched with the unique PhytoKeratin, which rebuilds the natural hair structure from within and protects during the gentle lifting treatment. The result is natural...

Anti-pollution complex helps protect hair against pollution. Packed with detoxifying pomegranate, known for balancing hair and promoting hair health. Leaves hair soft, shielded, and ready for the day.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let the conditioner do its work. Rinse...

Anti-pollution complex helps protect hair against pollution. Packed with detoxifying pomegranate, known for balancing hair and promoting hair health. Leaves hair soft, shielded, and ready for the day.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let the conditioner do its work. Rinse...

So Pure Clarify makes the hair feel weightless after using the So Pure Clarify Shampoo. Deeply cleanses strands without stripping. Gently cleanses the scalp. Packed with detoxifying pomegranate to help remove dirt and product build-up.   Massage into wet hair. Rinse thoroughly. Repeat if you like.   The So Pure...

So Pure Clarify makes the hair feel weightless after using the So Pure Clarify Shampoo. Deeply cleanses strands without stripping. Gently cleanses the scalp. Packed with detoxifying pomegranate to help remove dirt and product build-up.   Massage into wet hair. Rinse thoroughly. Repeat if you like.   The So Pure...

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Apply to freshly shampooed, towel-dry hair. Leave in for 1 to 3...

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Apply to freshly shampooed, towel-dry hair. Leave in for 1 to 3...

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Massage into wet hair. Leave in for about 1 minute to let...

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Massage into wet hair. Leave in for about 1 minute to let...

The So Pure refillable bottle can be used with So Pure Clarify, Cool, Polish and Restore shampoo or conditioner. This way you will save plastic, because our refill pouches are made with less plastic*. Also, the So Pure shampoos and conditioners are 10% more concentrated, so you will need less...

The So Pure refillable bottle can be used with So Pure Clarify, Cool, Polish and Restore shampoo or conditioner. This way you will save plastic, because our refill pouches are made with less plastic*. Also, the So Pure shampoos and conditioners are 10% more concentrated, so you will need less...

Leaves hair with a pretty sheen. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let...

Leaves hair with a pretty sheen. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let...

Nourishes hair, leaving it nice ‘n glossy. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Apply to clean, towel-dried hair. Leave in for at least 3 minutes. Rinse thoroughly....

So Pure Polish makes the hair look smoother for a glossy look. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Massage into wet hair. Rinse thoroughly. Repeat if you...

So Pure Polish makes the hair look smoother for a glossy look. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Massage into wet hair. Rinse thoroughly. Repeat if you...