Pure Retail

BENEFITS Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.   DESCRIPTION PURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp / Infuse strands with essential hydration and moisture delivering seriously...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp / Infuse strands with essential hydration and moisture delivering seriously...

BENEFITS Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair /Instant reconstructant leave in treatment to protect and repair all damaged/coloured hair types / Hair is instantly detangled softened and frizz free / Protects hair against UV, thermal and...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types / Enriched with selective treatment oils to enhance smooth, silky, healthier hair / Saturates hair with intensive moisture and seals it in, softens and deeply conditions.   DESCRIPTION PURE SACRED MASK with miracle...

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. After shampooing, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage...

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.   Benefits Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother,...

BENEFITS Lightweight thermal protection / Protects the hair fibre against heat styling tools / Dry invisible formulation provides a smooth barrier between hair and hot styling tools / Humidity resistant / Smooths and shines.   DESCRIPTION PURE GUARDIAN ANGEL lightweight thermal protection mist protects the hair fibre from the heat...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce.   Benefits: Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Key Ingredients: Organic Jojoba Oil & Organic Sunflower Oil...

BENEFITS Rapid blow dry tonic to extend style life / Protects against UVA, UVB and UV damage from the sun / Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.   DESCRIPTION PURE STYLING PRIMER is a protective base coat for prepping hair before styling...

PURE HALO SPRAY is a dry, lightweight and non-greasy formula that delivers texture, definition and movement. This thermal defense hair spray mist can be layered, styled and reworked to perfection. Features: Body building volume and texture that can be layered, styled and reworked to perfection. Invisible lightweight finishing /working spray...

BENEFITS Define shape and eliminate frizz for beautiful touchable natural looking curls / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Exclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp / Curl enhancing foam / Leave-in...

BENEFITS Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair / Leaves hair feeling smoother, softer to touch, more resilient and manageable / Rebuilds chemically damaged hair improving hair colour intensity and protection against fade / Protects hair against UV, thermal and humidity.  ...

BENEFITS Instant lightweight nourishment / Designed to revitalise coloured, dry delicate hair / Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair / Infused with exclusive ‘pure complex’TM (certified 100% organic extracts) / Enriched with selective treatment oils to revive, protect and shine.   DESCRIPTION...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

BENEFITS Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo / Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair / Protects hair against UV, thermal and humidity / Repairs split...

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.   Benefits Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM...

BENEFITS Delivers lasting curl perfection, turning frizz into soft smooth curls / Protects against frizz caused by humidity, sun, thermal styling and chemical treatments / Moisturises, shines and seals / Controlled luscious curl control.   DESCRIPTION PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl...